Say It Right

Why how you say something is just as important as what you say.

Ah, the power of words. Some people love them, some people hate them. And we’ve all been in those situations where we’ve said or written exactly what we’re thinking or feeling, and it just comes out all wrong. Yeah, you know those times. Well, we can’t promise to help you right your personal word wrongs, but we can make sure your business and marketing communications are clear, concise, and compelling.

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Say It Ain’t So.

You may or may not consciously know this, but you love reading good writing. Writing comes in many forms: taglines, emails, advertisements, marketing, short and long form journalism, novels, magazines - even a naming structure or title requires the right words. Words are everywhere! A phrase can be grammatically correct and void of typos, but that doesn’t always mean that it’s accurately or effectively conveying a message.  

Consider these examples:

  1. ”Find Your New Home” vs. “Helping You Make The Right Move”

  2. ”Amazing New Home For Sale” vs. “Contemporary Concordia Bungalow For Sale”

Both of these phrases are essentially saying the same thing, but which ones are more descriptive and interesting?

The right words have the power to make or break your message. Compelling statements capture your client, are memorable and can even help generate new business.

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Show, Don’t Tell (sometimes).

The goal of most writing is to give the reader an experience. Let the reader decide for him or herself what kind of journey they wish to go on by setting a scene or a tone. Instead of telling your audience what to see, hear, and feel, use words to convey actions, thoughts, a setting. This isn’t to say there isn’t a time or a place for telling - sometimes it’s necessary to move a story along, or to convey factual, brief information in an efficient way; being able to strike a balance is the key to great writing.

Here are two examples of showing vs. telling (excerpted from JerichoWriters.com)

1. Telling: The night was cold and moonlit. The sleigh moved fast through the forest.

Showing: Ekaterina was shocked by the cold. She’d known winters before, but never this far north and never this deep. Burrowed under furs as she was, she still felt her eyelashes freeze. There were crystals of ice on her face where her own breath had frozen solid. It was a clear night, and they raced through the whispering pines, like a feather drawn over a sheet of silver. It seemed magical. Impossible. Temporary. Forbidden.

2. Telling: The parties were dazzling and opulent. They spilled out of the house, into the  garden and even the beach.

Showing: In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars. The last swimmers have come in from the beach now and are dressing up-stairs; the cars from New York are parked five deep in the drive… floating rounds of cocktails permeate the garden outside… the lights grow brighter as the earth lurches away from the sun, and now the orchestra is playing yellow cocktail music, and the opera of voices pitches a key higher.

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10 Tips For Worthy Writing.

As you’re working on your next piece of writing, be it a marketing piece, bio for your website, your latest blog post, or any other text, keep the following tips in mind to help guide you:

  1. Have a plan

  2. Know your audience

  3. Use the right style (ie., conversational versus informational)

  4. Be wary of lists

  5. Use adjectives sparingly

  6. Be specific

  7. Vary sentence structure

  8. Less is (usually) more; don’t ramble

  9. Avoid redundancy

  10. Edit, edit, edit! (or ask someone else to)

Ready to write that novel? We thought so! Or, if you’re like many people and want to avoid crafting written material like the plague, you can always rely on the wordsmiths at GDisain for a little assistance. Write on!

Why We Choose, Like and Commit To Squarespace Website Platform

Whether you are in a business startup phase or the “need to up upgrade the look” stage of your website, the Squarespace platform is the right fit for any type or size of business, in any stage. I speak from lengthy experience of working within the Squarespace platform on a daily basis to help my clients reach their business goals.

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Designers love it. Clients love it. The more I use Squarespace, the more I realize that the benefits for both designers and clients are very much aligned. Each template is highly flexible, from design elements to functionality - explore the Feature Index HERE and the Marketing Tools HERE. I recommend the platform to all of my clients not only because I love working with Squarespace templates, but because Squarespace is user-friendly enough that my clients feel comfortable navigating the site on their own--client control and flexibility is imperative.


I also think Squarespace makes sense from a financial perspective: you get a ton of functionality for the price and hosting costs are extremely reasonable, too. A basic "Personal" website account is $16/month, "Business" is $18/month, and e-commerce shopping cart accounts start at $26/month. About 70% of my clients use the basic website account because it offers all of the necessary features to showcase a modern look and contains easy-to-use strategic functionality. Plus, Squarespace offers the option to stop and start your monthly hosting service at any time.

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Though Sqaurespace is user-friendly enough to DIY, I highly recommend hiring a designer who knows the ins and outs of the platform so you can focus on what you do best--growing your business! A designer will be able to match you with specific tools and features and look after your project scope interview. Squarespace offers various video tutorials, which are helpful for anyone interested in building a website themselves, but this takes time. So, think about your business and website goals and assess how much time you have to dedicate to your website--you may find that the cost of a designer is well worth it to allow you extra time and brain space to dedicate to working on your business.


One of my favorite Squarespace features is the Analytics tool. It is included in every site and allows users to track website traffic by number or visits, page popularity, and view website visitors by geography. Additionally, Squarespace offers built-in SEO with options for maximizing search performance, as well as tracking your site's performance via its own analytics dashboard. They encourage and educate you on how to be more visible! Read more HERE

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Already have a Squarespace website but need a facelift? Request an overview or proposal from a website designer and if you agree with the scope of work and like their design aesthetic, a designer can easily update the template, look or content. A new or updated website doesn't have to cost an arm and a leg--Squarespace is so designer-friendly that it won't take a good designer long to revamp your website (this depends on client feedback, of course).

In many cases, clients come to me because they've seen a website design they love and want to use aspects or inspiration from that site and incorporate it into their own. I love working with clients at this stage. Finding just the right template within Squarespace allows designers to cater to your vision and business goals on a collaborative level--it’s one of my favorite aspects of being a designer. The creativity should be original to you, your identity, and your brand so it stands out, but a designer can help guide your ideas into effective marketing and design.



Squarespace is a user-friendly, self-contained website platform that combines smartly-designed templates with modern features. Using Squarespace (and the right designer!), your website vision can easily become a reality. Feel free to browse our portfolio and contact us at gerda@gdisain.com for a complimentary website consultation.